Helping B2B tech startups & scaleups grow by making it easier for buyers to say yes together
Marketing and sales aligned to how tech buying groups actually decide in your favour
Most B2B tech buying decisions are shaped early by buying groups researching independently.
They are also shaped by credibility and relevance signals, rather than premature marketing & sales.
My decision enablement services align marketing and sales with how buying groups decide, so you become recognised early, trusted, and chosen with confidence.
I build clarity and credibility; shaping messaging, content and engagement that lead to confident buying group decisions.
Clients have seen a 30% increase in prospect meetings and a 50% projected increase in ARR pipeline, driven by better decision enablement.
My ‘decision enablement' services ensure that your buying groups think clearly, align internally, and act in your favour. Click below to learn more...
MY WORK
Click & scroll below to see what you can expect.
Your commercial success hinges on being trusted sooner, not later
I help B2B tech startups and scaleups avoid being overlooked by ensuring they are recognised early by buying groups, in market now and in the future.
My decision enablement services remove buying group indecision, friction, align stakeholders, and support commitment across the full buying journey:
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Early exploration – problem articulation and category shaping
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Mid-journey evaluation – clarity, relevance, and meaningful differentiation
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Late-stage confidence – proof, case evidence, and ROI justification
Clients become trusted strategic partners and typically gain from:
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shorter internal debates inside accounts
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earlier recognition and trust
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better-qualified commercial conversations
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increased win rates and deal size
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less wasted effort and misalignment
CLIENT COMMENTS
ABOUT ME
This is
I'm Nick Hall, I apply a special mix of marketing capabilities obsessively honed over 30 years.
I combine prospect-oriented strategies, razor sharp messaging, influencer engagement and compelling content to fuel nurture campaigns that drive demand to deliver sales.
I've learnt what works in marketing from working with over 150 technology companies: from big names to dynamic challengers and startups.
This includes launching tech innovators and pioneering brands including the first mini-ATM, Wipro (Europe) and Blue Prism.
B2B tech is relentless, so I never stop learning, innovating and iterating to achieve growth goals. I also squeeze every drop of value from marketing budgets to deliver optimal results.
Ultimately, great marketing comes from strong, honest relationships. I love being challenged and love challenging back because the results you achieve are worth it.
30
Years experience
150
Tech brands built
