Blue Prism
Giving a new market
a name and a story
Helped define, position and promote Robotic Process Automation, building recognition and commercial opportunity around an emerging software category.
Positioning · Narrative · PRExperience that helps you make better marketing decisions
Complex technology needs someone who can understand the product, recognise what matters most to buyers and turn that insight into sales. I bring 30 years of B2B technology experience and deliver the work.
30 years
across B2B technology
150+
technology businesses
Direct access
to your senior marketing partner
SELECTED EXPERIENCE
From unfamiliar technology to recognised opportunity
Giving a new market
Wipro
Building a presence
across Europe
Supported Wipro’s European launch, translating technology capability into a market-facing story and a credible regional presence.
Market entry · Brand · Communications
YOUR PARTNER, NICK HALLExperience you can
Experience you can
put straight to work
I’ve worked with technology businesses at every stage, from founder-led startups to global enterprises.
I’ve helped 150+ B2B technology brands define their value, build credibility and create commercial opportunities.
Clients include UK- and US-based companies serving a wide range of industry sectors. They range from global enterprises to startups and scaleups.
Seeing how the pieces work together
My background in PR grew into a broader marketing discipline spanning positioning, messaging, content, campaigns, credibility building and sales support.
That breadth helps me see how the pieces need to work together and where effort is most likely to make a difference.
Bringing fresh ideas
I’m creative too, which matters because the right strategy still has to be noticed, understood, believed and acted on.
You work directly with me: someone who can challenge the thinking, set a direction, bring fresh ideas and take responsibility for delivery.
Discuss your priorities