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Different businesses
Different challenges
Strategy to delivery

A pioneering product can struggle to find its market. An ambitious business can struggle to build pipeline. A strong proposition can lose its value when buyers cannot explain it to colleagues.

I put strategy into practice through brand building, messaging, content, media and analyst relations, campaigns and sales enablement.

These examples show how I connect insight, strategy and delivery to help technology businesses move forward.

Category creation · Global marketing

Helping name a category, build its market and support global growth

Helping establish RPA, personally delivering the programme to build its market, then returning at the chairman’s request to support global marketing.

  • Multimillion-pound sales pipeline supported
  • 5× growth in unique website visitors
  • 7× growth in content downloads
Explore Blue Prism

Positioning · Campaigns · Credibility

Cutting through AI hype to reach leading UK accounting firms

Connecting buying-group insight, a clear proposition, content and outreach for an ambitious AI business with a modest budget and no sales team.

  • £3M+ projected ARR pipeline
  • 40% increase in prospect meetings
  • 65% buyer engagement rates
Explore FD Intelligence

Facing a similar challenge?

Let’s discuss the positioning, credibility and marketing support your business needs to move forward.

Let's talk decision enablement

Whether you need a clearer proposition, stronger market credibility or help delivering your marketing, see what an initial engagement involves.

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